An Exploration of the Role of Entrepreneurs in Developing the Tourism Industry in Cape Town.

Abstract

This research is aimed at determining the role that entrepreneurs play in the development of the tourism industry in Cape Town. The study is situated within a South African economy where unemployment is a major problem. The study also considers the high demand in the tourism market of Cape Town and the seasonality of the industry. To summarise, this study takes into consideration three issues: unemployment, high demand and seasonality of demand. The role of entrepreneurs in supporting these issues will be analysed and will enable the researcher to gain insights on what role entrepreneurs play in developing the tourism sector of Cape Town.