Platinum is the new gold: An analysis of the impact of increasing brand building and awareness for platinum jewellery

dc.contributor.authorSmith, Fahmida
dc.date.accessioned2026-07-10T14:16:44Z
dc.date.issued2024
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/1024
dc.language.isoen
dc.publisherThe IIE
dc.subjectFree trade ports
dc.subjectCultural heritage
dc.subjectPlatinum
dc.subjectResponsible sourcing
dc.subjectSouth Africa
dc.titlePlatinum is the new gold: An analysis of the impact of increasing brand building and awareness for platinum jewellery
dc.typeThesis

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