Platinum is the new gold: An analysis of the impact of increasing brand building and awareness for platinum jewellery
| dc.contributor.author | Smith, Fahmida | |
| dc.date.accessioned | 2026-07-10T14:16:44Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | https://iiespace.iie.ac.za/handle/123456789/1024 | |
| dc.language.iso | en | |
| dc.publisher | The IIE | |
| dc.subject | Free trade ports | |
| dc.subject | Cultural heritage | |
| dc.subject | Platinum | |
| dc.subject | Responsible sourcing | |
| dc.subject | South Africa | |
| dc.title | Platinum is the new gold: An analysis of the impact of increasing brand building and awareness for platinum jewellery | |
| dc.type | Thesis |
