An Explorative Study to Describe the Hybrid Effect of Centralised and Decentralised Communication on The Overall Productivity of Organisations

Abstract

Many organisations believe in the need to choose between having a centralised or decentralised communication System in order to communicate effectively with ones stakeholders and publics (Ven, 1986). Mr Price has managed to overcome this issue by incorporating both communication structures, resulting in a Hybrid Communication System. The research report focuses on the Hybrid Communication System of Mr Price, by taking into account three main themes. The themes consist of the effect on the motivation of the employees within Mr Price, the effect on time management within Mr Price and the contribution to crisis management within Mr Price.