A STUDY ABOUT BRANDS INFLUENCE ON SOCIETAL BELIEFS

Abstract

A great movie tends to do more than entertain or bring people together at a cinema. The potential power it has to change hearts and minds is incredible – and sometimes society at large. According to Haifass AI Mansour, Saudi’s first female film- maker, says that “Art can touch people and make them open up.” This can be said as well about brands and the power their messaging has on society, conscious and unconsciously. According to the World Commission on Culture and Development, a society's culture is in a constant state of flux that influences and is being influenced by other views. The release of Black Panther became a global phenomenon, this was simply through how the movie was able to do this through the activist state of culture talking to many issues within society such as gender roles, economic empowerment racisms and global development etc. To many it was not just a movie, but rather a loud rallying cry for change away from the status quo. The latest BrandTrend research states that (since the launch of the movie) a very large proportion of the American boys from 7 to 25 know off Black Panther. This is less the case for the younger girls, 7 to 9-year-olds, with ‘only 55%’ of them aware of the brand in last October.