GIVING ANIMATION BRANDS A CHANCE: UNDERSTANDING THE SUCCESS FACTORS FOR ANIMATED MOVIES IN A PIXAR CASE STUDY

Abstract

There is a particular area of film media that has been deemed highly influential, useful and is gaining popularity in use. That area is animation (Selby, 2013). The purpose of this research paper is to uncover and investigate the various potential reasons that an animated film might be successful. The benefit of investigating this is to create a guideline for any creatives who wish to create a guaranteed success in the animation industry. This research paper will discuss the research methodology undertaken to find these success factors, the research’s various elements such as objectives, paradigms, theories, concepts and questions, and a literature review. A population and sample was also be identified for a questionnaire that had to be answered and the data gathered was analyzed. Lastly, a conclusion was drawn from the information gathered. The main objective was determine information without a hypothesis or preconceived ideas about the answers. However, through questionnaires, which are helpful to identify perceptions and thoughts that people have (Picincu, 2018), some of the reasons for why people engage with animated movies were determined. These include animation quality, story and characters as well as external factors like advertising, social influences, nostalgia and entertainment needs.