It's not just a colour, it has a meaning too: a qualitative study analysing the assosciations with colours used in organisational branding

Abstract

This research study deals with the topic of how consumers associate with different colours used in organisational branding. To determine this I have looked at many theories and researchers to gain an understanding behind the theory of colour. The research study is a qualitative study as it looks at people and their opinions rather than facts and figures. I conducted an activation to determine if consumers are able to identify a brand based on only their colours, as well as had a discussion to understand how much of an impact colour has when it comes to consumers making purchase decisions.