Music and its Relevance to Brand Personality amongst the Female Your Market
| dc.contributor.author | Makhuza, Ponatshego | |
| dc.date.accessioned | 2015-12-14T13:09:12Z | |
| dc.date.available | 2015-12-14T13:09:12Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | The current consumer lives in a cluttered market where brands try to communicate various messages. Brands thus need to stand out by communicating with intelligence and uniqueness. | en_US |
| dc.identifier.uri | http://hdl.handle.net/11622/79 | |
| dc.language.iso | en | en_US |
| dc.publisher | The IIE | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Brand Communication | en_US |
| dc.subject | Consumer Experience | en_US |
| dc.title | Music and its Relevance to Brand Personality amongst the Female Your Market | en_US |
| dc.type | Other | en_US |
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