Research into the Relevance of Print Fashion Magazines in the Digital Era.

Abstract

MacCullum (2013) writes that there has been a change in the way readers access information. Readers have moved from print to digital platforms. In 2013, print circulations and advertising declined (Gillespie, 2014 ). This follows the trend of the decline in the print media industry. This research aims to investigate whether print magazines are still relevant and if there are models print media publishers can use in order to remain viable.