Brand identity factors that influence Gen Z’s purchase intentions of green skincare brands on social media: An Esse and SKOON case study

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dc.contributor.authorGallus, Emile
dc.date.accessioned2025-01-17T08:30:02Z
dc.date.issued2023
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/943
dc.language.isoen
dc.publisherThe IIE
dc.titleBrand identity factors that influence Gen Z’s purchase intentions of green skincare brands on social media: An Esse and SKOON case study
dc.typeThesis

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Research Reports: Vega School of Brand Leadership