Brand identity factors that influence Gen Z’s purchase intentions of green skincare brands on social media: An Esse and SKOON case study.

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dc.contributor.authorGallus, Emilie
dc.date.accessioned2025-01-08T12:28:58Z
dc.date.issued2023
dc.description.abstractConvenience sampling
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/938
dc.language.isoen
dc.publisherThe IIE
dc.subjectGreen skincare
dc.subjectBrand identity
dc.subjectPurchase intention
dc.subjectGen Z
dc.subjectSocial media
dc.subjectTheory of planned behaviour
dc.titleBrand identity factors that influence Gen Z’s purchase intentions of green skincare brands on social media: An Esse and SKOON case study.
dc.typeThesis

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Research Reports: Vega School of Brand Leadership