Determining the factors affecting brand loyalty of South African beer customers

Files

Krelin Govender.pdf (1.17 MB)

Date

Authors

Govender, Krelin

Publisher

The IIE

Keywords

Brand loyalty, Consumer behaviour, South Africa, Beer, Cognitive loyalty, Affective loyalty, Conative loyalty

URI

https://iiespace.iie.ac.za/handle/123456789/989

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