Determining the factors affecting brand loyalty of South African beer customers

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dc.contributor.authorGovender, Krelin
dc.date.accessioned2026-06-02T12:41:28Z
dc.date.issued2024
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/989
dc.language.isoen
dc.publisherThe IIE
dc.subjectBrand loyalty
dc.subjectConsumer behaviour
dc.subjectSouth Africa
dc.subjectBeer
dc.subjectCognitive loyalty
dc.subjectAffective loyalty
dc.subjectConative loyalty
dc.titleDetermining the factors affecting brand loyalty of South African beer customers
dc.typeThesis

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