Advertising Value a driver for Brand Resonance among black female Gen Z face care consumers in South Africa.

Files

Sinikiwe Simakani.pdf (2.9 MB)

Date

Authors

Simakani, Sinikiwe

Publisher

The IIE

Keywords

Advertising value, Brand resonance, Short-form-video advertising, Consumer-brand relationships, Social media marketing

URI

https://iiespace.iie.ac.za/handle/123456789/1014

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