Advertising Value a driver for Brand Resonance among black female Gen Z face care consumers in South Africa.

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dc.contributor.authorSimakani, Sinikiwe
dc.date.accessioned2026-06-29T10:07:59Z
dc.date.issued2024
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/1014
dc.language.isoen
dc.publisherThe IIE
dc.subjectAdvertising value
dc.subjectBrand resonance
dc.subjectShort-form-video advertising
dc.subjectConsumer-brand relationships
dc.subjectSocial media marketing
dc.titleAdvertising Value a driver for Brand Resonance among black female Gen Z face care consumers in South Africa.
dc.typeThesis

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