Determining the factors that influence the purchase intention of South African consumers towards plant-based alternatives: The case of Fry's

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Rishen Ramsuran.pdf (1.62 MB)

Date

Authors

Ramsuran, Rishen

Publisher

The IIE

Keywords

Marketing, Purchase behaviour, Buying behaviour, Health, Environment

URI

https://iiespace.iie.ac.za/handle/123456789/985

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