An investigation into the effect of rewards programs on client entrenchment in the South African banking sector

Files

Itumeleng Bodibe.pdf (2.85 MB)

Date

Authors

Bodibe, Itumeleng

Publisher

The IIE

Keywords

Brand loyalty, Rewards programmes, Expectancy theory of motivation, Aversion

URI

https://iiespace.iie.ac.za/handle/123456789/988

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