An investigation into the effect of rewards programs on client entrenchment in the South African banking sector

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dc.contributor.authorBodibe, Itumeleng
dc.date.accessioned2026-06-02T12:39:16Z
dc.date.issued2024
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/988
dc.language.isoen
dc.publisherThe IIE
dc.subjectBrand loyalty
dc.subjectRewards programmes
dc.subjectExpectancy theory of motivation
dc.subjectAversion
dc.titleAn investigation into the effect of rewards programs on client entrenchment in the South African banking sector
dc.typeThesis

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