A Qualitative Analysis of the Attitudes that Marketing Strategists have about Human-AI Collaboration in Brand Communication

Files

Grace Kayowa.pdf (1.06 MB)

Date

Authors

Kayowa, Grace Muleja

Publisher

The IIE

Keywords

Brand communication, Brand strategy, Human-AI collaboration, Attitude, Generative Artificial Intelligence, AI

URI

https://iiespace.iie.ac.za/handle/123456789/1005

Collections