A Qualitative Analysis of the Attitudes that Marketing Strategists have about Human-AI Collaboration in Brand Communication

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dc.contributor.authorKayowa, Grace Muleja
dc.date.accessioned2026-06-18T17:15:17Z
dc.date.issued2025
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/1005
dc.language.isoen
dc.publisherThe IIE
dc.subjectBrand communication
dc.subjectBrand strategy
dc.subjectHuman-AI collaboration
dc.subjectAttitude
dc.subjectGenerative Artificial Intelligence
dc.subjectAI
dc.titleA Qualitative Analysis of the Attitudes that Marketing Strategists have about Human-AI Collaboration in Brand Communication
dc.typeThesis

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