The role of employee brand citizenship behaviour in internal branding: A public sector case study

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Akhona Gushman.pdf (3.27 MB)

Date

Authors

Gushman, Akhona

Publisher

The IIE

Keywords

Internal branding, Brand values, Employee performance, Brand promise alignment, Human resource management

URI

https://iiespace.iie.ac.za/handle/123456789/987

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