The role of employee brand citizenship behaviour in internal branding: A public sector case study

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dc.contributor.authorGushman, Akhona
dc.date.accessioned2026-06-02T12:36:55Z
dc.date.issued2024
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/987
dc.language.isoen
dc.publisherThe IIE
dc.subjectInternal branding
dc.subjectBrand values
dc.subjectEmployee performance
dc.subjectBrand promise alignment
dc.subjectHuman resource management
dc.titleThe role of employee brand citizenship behaviour in internal branding: A public sector case study
dc.typeThesis

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