Effective brand touchpoint strategy for social media channels: The case of healthcare promotion messaging to men living with HIV

Files

Lesego Ngobeni.pdf (1.33 MB)

Date

Authors

Ngobeni, Lesego

Publisher

The IIE

Keywords

HIV, Health, Gender, Customer behaviour, Digital marketing

URI

https://iiespace.iie.ac.za/handle/123456789/1012

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