Effective brand touchpoint strategy for social media channels: The case of healthcare promotion messaging to men living with HIV

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dc.contributor.authorNgobeni, Lesego
dc.date.accessioned2026-06-29T10:03:24Z
dc.date.issued2025
dc.identifier.urihttps://iiespace.iie.ac.za/handle/123456789/1012
dc.language.isoen
dc.publisherThe IIE
dc.subjectHIV
dc.subjectHealth
dc.subjectGender
dc.subjectCustomer behaviour
dc.subjectDigital marketing
dc.titleEffective brand touchpoint strategy for social media channels: The case of healthcare promotion messaging to men living with HIV
dc.typeThesis

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